Great Speaking Tip 1: It’s ALL about them not you

19
Sep 2011

Recently I was a keynote speaker at the Christie’s Global Conference in London. I have since become friends with Matthew Ferrara from the USA who was an engaging and animated speaker at that powerful international real estate conference with leaders from all over the world.

So what qualities and skills had he (and other impressive speakers I have observed) developed that you can benefit from?

Tip #1. Make it all about your audience. Not you! This is not a case of ” where egos dare”. Get to know them in advance of speaking. What are their hopes, fears and aspirations. What is on their minds when they get ready for work? Spend time preparing and researching and most importantly, talking to your audience.

What are the benefits for them of what you will talk about?
Give them tips, techniques and reflections that they can apply immediately at work.

So go out and put yourself in the shoes of those you wish to influence. Only then do you have the right to stand up in front of them.

Warm regards Jonathan

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