It is all about them, not you. Equally take your own very personal stories and turn them into benefits for them. Only the strongest and most self assured leaders can be appropriately vulnerable in front of an audience.
Share something personal about yourself, your life, setbacks and disappointments. Your successes are often a given. They wouldn’t have invited you to be a speaker if you were a total failure.
Make you speeches and stories memorable and deeply personal. Anchor them to a clear message or moral that they can benefit from and do something with.
They need to make an emotional connection with you. Don’t pretend to be the perfect machine of a leader; it’s not reality anyway. We all make mistakes.
Speeches should inform,inspire and activate.
Go out and make you speeches personal; your audience benefit and you will be asked back again