#334: “Don’t sweat the small stuff; and it’s all small stuff” – with Adam Koch

Adam Koch CEO Sweat:

An impressive executive career spanning 25yrs across Retail, Finance, Tourism and Technology, Adam entered the world of digital fitness when he joined Sweat in 2017 as Chief Operating Officer before taking over as Chief Executive Officer early in 2022 from co-Founder, Tobi Pearce. With extensive experience in managing large multi-national businesses, Adam guided Sweat through an acquisition by US business, iFIT, and has since set about broadening the appeal of the Sweat brand by working closely with co-Founder and Personal Trainer powerhouse, Kayla Itsines, to grow the world’s largest female fitness community beyond the current 50M+ followers.

Sweat Company profile: We’re Sweat, a leading women’s fitness app and global community that has transformed the lives of millions of women around the world. Home to over 45 unique programs and more than 13,000 on-demand workouts designed by women, for women, the Sweat app has extensive features to personalise and track your health and fitness journey, hundreds of recipes, and the latest wellness tips and advice. At Sweat, there’s something to suit every lifestyle and fitness goal, with training styles such as HIIT, strength, Pilates, low-impact, yoga, barre, pregnancy, post-pregnancy and so much more. We go wherever you go, available in 145 countries and in eight languages, Sweat offers the support of a global community led by some of the world’s top trainers and backed by years of science, experience and results. All you’ve got to do is show up and Sweat.