#346: Bridging the Real and Digital Worlds with Lynette Jackson, Chief Communications Officer at Siemens AG
Podcast Details
This week on the podcast, we sit down with Lynette Jackson, the Chief Communications Officer at Siemens AG—a global technology powerhouse tackling some of the world’s most pressing challenges.
Lynette’s story is as inspiring as it is insightful. From her early passion for language and politics to leading communications across global giants like HSBC and ABB, Lynette brings a unique perspective to navigating technology, leadership, and communication on a global scale.
In this episode, we discuss:
🔹 Balancing creativity and brand coherence in a diverse, multinational organization.
🔹 The power of empathetic leadership and why Lynette believes there’s “nothing stronger than softness.”
🔹 The transformative role of AI in communications and Siemens’ vision for the industrial metaverse.
🔹 How Lynette’s leadership fuels Siemens’ innovation in sustainability, automation, and data analytics.
From her experiences at CES in Las Vegas to the World Economic Forum in Davos, Lynette shares how she stays at the forefront of global trends while championing Siemens’ mission to merge the real and digital worlds for a better future.
If you’re a communicator, leader, or tech enthusiast, this episode is a must-listen. Tune in to learn how modern communication can drive global change and inspire the next generation of leaders.
🎧 Subscribe now and listen wherever you get your podcasts.