177. Sophie Neary is Group Director for Facebook UK & Ireland. Sophie joined Facebook in August 2020 from Walgreens Boots Alliance (WBA), where she was the Managing Director of eCommerce and Digital Retail Transformation and member of the executive committee for Boots UK & Ireland. Sophie has over 25 years leadership experience spanning Marketing, E-Commerce, Strategy and Digital Transformation roles for companies including; Reuters, Netscape/Sun Microsystems, Tesco, Asda, Jack Wills and WBA. Her start up experience includes JCP, sold to Sun Microsystems 2000 and aggregator BeatThatQuote.com, acquired by Google in 2011. Sophie is a passionate advocator and champion of women’s health in the workplace. As someone who is single and childfree, who divides her time between London and Chamonix, France, Sophie regularly speaks about embracing a life outside of the traditional expectations of society and helping to build a future where everyone has the greatest freedom of all – the choice to lead a life of their own choosing.