Curiosity to Challenge the Status Quo: 206. Top Tip: Leendert Den Hollander, VP & GM Northern Europe, Coca-Cola Europacific Partners

206. Leendert Den Hollander is the Vice President & General Manager of Northern Europe at Coca-Cola Europacific Partners (CCEP) since September 2020 and is a member of the Company’s Executive team. Between 2014 and 2020, he was Vice President & General manager of Great Britain at CCEP. He joined CCEP from Young’s Seafood Ltd, where he was Chief Executive Officer. Prior to that, Leendert was the UK Managing Director and Chief Marketing Officer of its parent company, Findus Group. Earlier in his career, Leendert spent 15 years at Procter & Gamble in senior (marketing) positions, including leading their Global Household Cleaners business. Leendert is a former President of the Institute of Grocery Distribution (IGD) and of the British Soft Drinks Association (BSDA). A native of the Netherlands, Leendert was educated at Erasmus University in Rotterdam. He is married with 3 children. “I have been in the Fast Moving Consumer Goods (FMCG) industry for more than 25 years, mostly in Branded businesses but also Private Label, in positions at country, regional and global level, in both public and private companies. I continue to be fascinated by how businesses & brands can influence decisions that consumers make every day in terms of what they buy, where they buy and how they buy. My passion is for those businesses and brands that have the capacity to truly engage with their customers & consumers, have a long-term view on society & sustainability and really believe in the power of collaboration within and across industries”. About CCEP: Coca-Cola Europacific Partners (CCEP) is the world’s largest independent Coca-Cola bottler and one of the world’s leading consumer goods companies. CCEP makes, sells and distributes a portfolio of drinks across 29 countries.

His top Leadership Tips involves his 4Cs:

1. Curiosity – ask “why?”

2. Challenge the status quo and stereotypes. Focus on inclusion then diversity.

3. Control your own destiny (life throws many challenges at us all).

4. Confident yet humble in your leadership approach