“Listen to Understand” says Jason Zintak: CEO 6sense
Top Tip Details
As CEO of 6sense, Jason Zintak leads the company’s mission to help customers revolutionise revenue creation. Leveraging AI and data-driven intelligence, 6sense answers profound questions every B2B sales and marketing teams face, like which accounts are most likely to buy, who should we reach out to, and what should we say to engage?
Since Jason joined 6sense in 2017, the company has grown significantly by every measure, including increasing revenue from $5MM to $200MM+ ARR. Under his leadership, 6sense has been recognised for market-defining technology by Forbes Cloud 100, Inc. 5000, Deloitte Fast 500, Forbes AI50, Financial Times, Gartner, Forrester, and customer review platforms G2 and
TrustRadius.
The company has received recognition for its strong culture by Fortune and Inc.Magazine. Jason has also been honored by Goldman Sachs as one of the Most Exceptional Entrepreneurs of 2023. These accolades stem from Jason’s focus on making smart moves, prioritizing people, and
creating a culture of innovation where every employee is inspired to challenge the status quo and create a better future.
Jason is a proven leader with a winning record of excellence in scaling marketing and sales organisations in growth-stage B2B software companies. Over the past 23 years, Jason has helped establish disruptive platforms in marketing technology, ERP, CRM, and supply chain.
Most recently, he was CEO of Platfora, a pioneer in big data analytics, which was acquired by Workday in 2016. Prior to that, he was CRO at Responsys, which was acquired by Oracle in 2013 for $1.5B, and EVP of worldwide sales and marketing for JDA Software (now Blue Yonder). He also spent eight years at SAP, where he served in various sales and leadership
roles spanning multiple technology categories and industry verticals.
Jason’s top leadership tips are to be curious and listen to understand; be genuine and practice humility; challenge yourself to aim high and then give it all you’ve got; have fun and enjoy the journey.